Creative Group Head
Creativity is all around.
8 years in advertising… and counting​
I’ve mastered digital from every angle (twice over)
Following the way of advertising zen​
Deadlines are made for finishing early
Internet is for watching Cannes Lions cases​
difference between copying and creating.
Creativity is all around.
8 years in advertising… and counting​
I know digital inside out (and back again).
Following the way of advertising zen​
Deadlines exist to be beaten.
Internet is for watching Cannes Lions cases​
the difference between copying and creating.
top cases
case#1
AR game for NERF blasters
idea creator
game creator
group head​
AR-game with celebrity ▮ Complex UX ecosystem ▮ AR-game with celebrity ▮ Complex UX ecosystem ▮
Nerf
case#2
Hyundai
group head
creator​
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
AR-game with celebrity ▮AR-game with celebrity ▮AR-game with celebrity ▮
Wow! Unskippable OLVs! ▮Wow! Unskippable OLVs! ▮
AR-game with celebrity ▮AR-game with celebrity ▮
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
AR-game with celebrity ▮AR-game with celebrity ▮
AR-game with celebrity ▮AR-game with celebrity ▮
case#2
hyundai
New Hyundai Creta
digital launch
group head
creator​
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
От этих OLV не скрыться!​ ▮От этих OLV не скрыться!​ ▮ От этих OLV не скрыться!​ ▮
От этих OLV не скрыться!​ ▮От этих OLV не скрыться!​ ▮ От этих OLV не скрыться!​ ▮ От этих OLV не скрыться!​ ▮
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
Ar game for NERF blasters
UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮ AR game ▮AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮ AR game ▮AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮ AR game ▮
An AR game where toy blasters help you defend Earth from an alien invasion.
UX ecosystem: the game was promoted through OLV and a livestream featuring Slava Marlow, a trendy influencer among 8–12-year-old boys (the brand’s target audience).
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮ AR game ▮
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮ AR game ▮
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮ AR game ▮
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX
New Hyundai Creta digital launch
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
A case featuring a top influencer and a complex UX: in the OLV, Garik Kharlamov “catches” users on YouTube and invites them to be among the first 200 owners of the new Hyundai Creta.
And he keeps “chasing” the user with different messages in many OLVs… until they finally give in and tap to open to the site.
Finally... All the 200 cars were sold within 2 months!
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
Wow! Unskippable OLVs! ▮ Wow! Unskippable OLVs! ▮
case#3
Mondelez
Mondelez brands and world cup 2018
screenwriter
creator
Turning promo into fun ▮ Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮
Turning promo into fun ▮ Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮
Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮
Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮
Turning promo into fun ▮Promo is fun ▮
case#4
social
Support for the rare
group head​
screenwriter
Awarded video case ▮ Awarded video case ▮Awarded video case ▮ Awarded video case ▮Awarded video case ▮ Awarded video case ▮Awarded video case ▮ Awarded video case ▮Awarded video case ▮ Awarded video case ▮
Awarded video case ▮ Awarded video case ▮Awarded video case ▮Awarded video case ▮Awarded video case ▮Awarded video case ▮
Awarded video case ▮ Awarded video case ▮Awarded video case ▮ Awarded video case ▮
Awarded video case ▮ Awarded video case ▮
Awarded video case ▮ Awarded video case ▮
Mondelez brands and world cup 2018

Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮ Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮
Fun OLVs featuring the most meme-worthy characters of the 2018 World Cup.
Together with Mondelez products, they take their seats in the stands again — this time, offering a chance to win a trip to the Hockey Championship and join the fan fun!
Turning promo into fun ▮ Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮
Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮
Turning promo into fun ▮Turning promo into fun ▮Turning promo into fun ▮
Turning promo into fun ▮ Turning promo into fun ▮
case#5
Dirol kids
Minions for Dirol Kids



group head
creator
AR game ▮ Complex UX ecosystem ▮
case#6
TUC mini
OLV for TUC mini​
creator
screenwriter
OLV targeted for different TA segments ▮
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮
OLV targeted for different TA segments ▮
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮
OLV targeted for different TA segments ▮ OLV targeted for different TA segments ▮
AR game ▮ Complex UX ecosystem ▮
OLV targeted for different TA segments ▮
UX writer
Minions for Dirol Kids
Gaming app and selling ecosystem ▮ Gaming app and selling ecosystem ▮ Gaming app and selling ecosystem ▮ Gaming app and selling ecosystem ▮
A real UX-ecosystem of fun and mischief, driving product sales and brand loyalty.
CX goes like this: comic-style packaging takes you into the app via QR-code, unlocking a personal Minion collection and fun games with friends.
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮
AR game ▮ Complex UX ecosystem ▮ AR game ▮ Complex UX ecosystem ▮
AR game ▮ Complex UX ecosystem ▮
case#6
TUC mini
OLV for TUC mini​
creator
screenwriter
OLV targeted for different audience segments ▮
OLV targeted for different audience segments ▮
OLV targeted for different audience segments ▮ OLV targeted for different audience segments ▮
OLV targeted for different audience segments ▮
OLV for TUC mini​
OLV targeted for different TA segments ▮ OLV targeted for different TA segments ▮ OLV targeted for different TA segments ▮ OLV targeted for different TA segments ▮
Catchy videos with rhymed messages, inspiring you to crunch on TUC while doing what you love.
Tailored for different audience segments — movie lovers, gamers, partygoers, and more.
OLV targeted for different audience segments ▮ OLV targeted for different audience segments ▮ OLV targeted for different audience segments ▮
OLV targeted for different audience segments ▮ OLV targeted for different audience segments ▮
OLV targeted for different audiences ▮ OLV targeted for different audience segments ▮
OLV targeted for different audience segments ▮
case#7
Hasbro
YouTube influencers
for Nerf blasters
group head
creator
Youtube influencers for Nerf blasters ▮ Youtube influencers for Nerf blasters ▮
case#8
barny
Barny bear teaching recycling​
Barny bear teaching recycling
creator
screenwriter
Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮
Youtube influencers for Nerf ▮ Youtube influencers for Nerf ▮
Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮
Youtube influencers for Nerf blasters ▮ Youtube influencers for Nerf blasters ▮
Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮
Youtube influencers for Nerf blasters ▮
Хрустай…​ ▮ Хрустай, пока портфолио листаешь…​ ▮
Go recycling ▮ Go recycling ▮ Go recycling
YouTube influencers for Nerf blasters
Youtube influencers for Nerf blasters ▮ Youtube influencers for Nerf blasters ▮
Branded rap videos by popular kid bloggers, seamlessly integrating the product, hyping up New Year Nerf blaster sales, and getting 20 million views on YouTube.
▮ Youtube influencers for Nerf blasters ▮ ▮ Youtube influencers for Nerf blasters ▮ ▮ Youtube influencers for Nerf blasters ▮
▮ Youtube influencers for Nerf blasters ▮ ▮ Youtube influencers for Nerf blasters ▮
▮ Youtube influencers for Nerf blasters ▮ ▮ Youtube influencers for Nerf blasters ▮
▮ Youtube influencers for Nerf blasters ▮
case#8
barny
Barny bear teaching recycling
Barny bear teaching recycling
creator
screenwriter
Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮
Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮
Go recycling ▮ Go recycling ▮ Go recyclingGo recycling ▮ Go recycling ▮ Go recycling
Go recycling ▮ Go recycling ▮ Go recycling
BARNY AND MERCH MADE FROM RECYCLED MATERIALS
Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮ Go recycling ▮
A cartoon that teaches little ones what waste sorting is and why it matters.



Created to support a promo where the grand prizes are made from recycled materials.
Переделки — это здорово!​ ▮ Переделки — это здорово!​ ▮ Переделки — это здорово!​ ▮ Переделки — это здорово!​ ▮Переделки — это здорово!​ ▮Переделки — это здорово!​ ▮
Переделки — это здорово!​ ▮ Переделки — здорово!​ ▮ Переделки — это здорово!​ ▮ Переделки — это здорово!​ ▮
Переделки — здорово!​ ▮ Переделки — это здорово!​ ▮ Переделки — это здорово!​ ▮
Переделки — это здорово!​ ▮ Переделки — это здорово!​ ▮
finally
if you wish to create a project together
Let's create together​▮ Let's create together​▮ Let's create together​▮ Let's create together​▮
case#9
OREO
Oreo Tik-Tok challenge
group head
creator
Top Tik-Tok challenge highlighted by the platform itself ​▮
Top Tik-Tok challenge ​▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ​▮
Давайте сделаем проект вместе!​ ▮ Давайте сделаем проект вместе!​ ▮
Давайте сделаем проект вместе!​ ▮ Давайте сделаем проект вместе!​ ▮ Давайте сделаем проект вместе!​ ▮
Top Tik-Tok challenge ​▮Top Tik-Tok challenge ​▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ​▮
Top Tik-Tok challenge ​▮ Top Tik-Tok challenge
Давайте сделаем проект вместе! ▮
Scan to text me on Telegram
case#9
oreo
Oreo Tik-Tok challenge
group head
creator
Top Tik-Tok challenge highlighted by the platform itself ​▮
Top Tik-Tok challenge ​▮ Top Tik-Tok challenge
Top Tik-Tok challenge ​▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ​▮ Top Tik-Tok challenge
Top Tik-Tok challenge ​▮ Top Tik-Tok challenge
Oreo Tik-Tok challenge
Top Tik-Tok challenge highlighted by the platform itself ​▮Top Tik-Tok challenge highlighted by the platform itself ​▮Top Tik-Tok challenge highlighted by the platform itself ​▮
Top Tik-Tok challenge highlighted by the platform itself: a song, an AR mask — and 3 billion views + 6000 UGC videos
Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge
Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮
Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮
Top Tik-Tok challenge ▮ Top Tik-Tok challenge ▮
FINALLY
IF YOU Want TO CREATE TOGETHER
LET'S CREATE TOGETHER ▮ LET'S CREATE TOGETHER ▮ LET'S CREATE TOGETHER ▮ LET'S CREATE TOGETHER ▮
LET'S CREATE TOGETHER ▮LET'S CREATE TOGETHER ▮
LET'S CREATE TOGETHER ▮LET'S CREATE TOGETHER ▮
LET'S CREATE TOGETHER ▮
Scan to text me on Telegram
brands
you may find your logo here...
let's discuss stuff
Ekaterina Selivanova
Phone
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email
Made on
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